The Blackmagic Zoom Demand is a versatile zoom and focus control designed for micro 4/3 lenses on Studio Cameras and the URSA Broadcast G2. This essential tool enables precise zoom and focus adjustments, providing professional-level control during live production or filming. Featuring dual USB connectors, the Zoom Demand easily integrates with your camera system, offering both power and data connectivity for seamless operation. The unit is mounted on the pan handle via a sturdy rosette, allowing you to adjust its position for maximum comfort and ease of use during extended shooting sessions. The Zoom Demand is equipped with an intuitive in/out toggle, giving you quick, responsive control over zoom movements, while a speed selection knob lets you fine-tune the zoom speed for different production needs. Additionally, the integrated record start/stop button ensures that you can control your camera’s recording functions without needing to reach for the camera itself, enhancing workflow efficiency in both studio and on-location environments.