The Sony Cyber-shot RX100 III camera with a 1-inch Exmor R sensor has a wider, brighter lens, a built-in OLED viewfinder with ZEISS T coating, a BIONZ X processor, and more, all in a slim design that is easy to carry around and really enjoyable to use. The 24-70 mm F1.8-2.8 Vario-Sonnar T lens offers proverbial ZEISS quality and excellent flexibility, enabling this excellent digital camera to take wide, close-up shots thanks to the convenient zoom in addition the bright 70 mm zoom lens with F2.8 aperture allows an operating distance of 30 cm. The 24 mm wide-angle lens allows you to shoot an even larger portion of the scene, ideal for architecture and landscapes, while the bright 70 mm F2.8 lens is great for portraits, close-ups (30 cm distance) and creative background blurring. Backed by more than 150 years of experience in precision optics, the Zeiss lens ensures results with intense contrast and sharpness, always free of flare thanks to an advanced multilayer coating.

Electronic viewfinders are chosen by many professional and amateur photographers because they allow the camera to be held with great stability at eye level for more accurate and faster composition. Thanks to the versatile ZEISS lens, 1″ sensor and super-fast processor, low light and surprising wide angles will no longer be a problem-you’ll always get the shot you’re looking for. The high-contrast, high-resolution electronic display in the Tru-Finder OLED EVF boasts 1,440,000 dots, offering clarity right to the edges when composing, plus the viewfinder’s ZEISS T coating helps reduce the reflections that cause eye fatigue, while the whole thing is designed to prevent blur caused by vibration. The high-resolution 3″ tilting screen allows you to perfectly frame shots from bottom to top or vice versa. One touch remote control lets you use your smartphone or tablet as a camera viewfinder, while One Touch sharing lets you transfer photos and videos from the camera. Either way, by installing the Imaging Edge Mobile app on your NFC-enabled Android smartphone or tablet, you can create a wireless connection simply by bringing your device close to the camera.

Featuring a built-in electronic viewfinder, high-end sensor, bright ZEISS lens and more in a sleek, compact aluminum body, the RX100 III continues to set quality standards for compact cameras. The wide range of autofocus (AF) features lets you focus on the subject and not the equipment, plus the autofocus option detects the eyes and focuses on them, even if the subject is partially turned away. With a wide variety of manual controls and a custom button, you can have more creative control over every shot.