The Sony Alpha A7 IV full-frame 33 Megapixel camera is designed to bring the artistic visions of today’s creators to life. With revolutionary photo and video performance, the A7IV is the ideal hybrid product that delivers stunning images for instant distribution and sharing. Prepare to be inspired. The A7IV’s lifelike resolution and exceptional AI-based autofocus complement a range of first-rate features at the frontier of imaging technology. The A74 utilises the new image processor for dramatically enhanced performance and improved image quality and colour reproduction. The high processing speed enhances comfort in continuous shooting and responsiveness in data transfer. With more pixels and higher resolution than the A7 III, the A74 and powerful Exmor R sensor are a major evolution of Sony’s original image technology for improvements beyond the numbers. Discover new levels of colour gradation and detail rendition and soft, natural human skin textures. The Sony Alpha A7 IV full-frame 33-megapixel camera’s stabilisation unit and gyro sensors work together with image stabilisation algorithms for up to 5.5-step shutter speed compensation and high-resolution performance of the 33.0 MP sensor. The unique subject recognition algorithm collects data on colour, pattern (brightness) and distance (depth) to quickly process real-time spatial information. The AI detects and tracks eyes and faces (of humans, animals or birds) with extreme precision. You choose a subject and the camera does the rest.