Sony Corporation is a Japanese multinational company founded in 1946. It mainly focuses on consumer electronics, video games, entertainment and financial services. The company is a leading manufacturer of electronic products for the consumer and professional markets. Since the second half of the 1950s, the company has become a leader in professional video equipment. In 2005 Sony acquired the Konica Minolta brand, which will allow the company to produce its first digital SLR Sony Alpha, along with a range of interchangeable lenses. With a production of cameras, video mixers, monitors, today Sony is one of the undisputed market leaders especially in the field of high definition cameras. It is also present in digital cinema, with the production of high-definition cameras specifically built for cinematography.